Dr Tony Peacock is the Chief Executive of the Cooperative Research Centres Association. Tony was the Chief Executive of the Invasive Animals CRC from 2005 and the Pest Animal Control CRC from 2001. He was Managing Director of the Pig R&D Corporation from 1996-2001. Tony is a passionate advocate for applied research and was the 2010 winner of the Australian Government Eureka Prize for Promoting the Public Understanding of Science. He has a high media profile with regular spots on ABC radio speaking on innovation. A reproductive scientist by training, Tony has worked at the Universities of Sydney, Melbourne and Saskatchewan. He has served on the Board of a number of start-up biotechnology companies, is a Fellow of the Australian Institute of Company Directors and is an Adjunct Professor at the University of Canberra. His current research interests are in science communication, research leadership and effective innovation systems.